EU Firms Test China’s Market Openness at Import Fair

European firms are participating in China’s annual import fair to assess the country’s commitment to market openness, despite ongoing trade tensions and a growing trade deficit. The event, set to open on Thursday and last until Tuesday, provides a platform for businesses to explore opportunities amid evolving economic dynamics.

France’s Business France agency emphasized its desire to deepen trade relations with China under fair conditions, stressing the importance of reciprocity and better market access. Louis Margueritte, director general of Business France, highlighted the continued interest of French firms in the Chinese market.

More than 120 French companies are expected to attend the event, reflecting sustained business engagement with China. The absence of Dutch chipmaker ASML at the fair underscores the complex landscape of European participation in the Chinese market.