E-commerce Trust Leads Nigerian Economic Sectors Amid Service Declines

While service quality remains low in many Nigerian economic sectors, e-commerce platforms are gaining consumer trust at a rate exceeding other areas. Slot emerged as the top e-commerce provider, followed by Jumia and Konga, indicating strong market positioning within the sector.

The report highlights that e-commerce recorded the highest customer trust rating at 90 per cent across all economic sectors, contrasting sharply with declining service quality in other parts of the economy. This trust metric suggests e-commerce’s role in offsetting broader service challenges.

This trend aligns with the report’s finding that e-commerce is a counterbalance to declining service quality in other economic areas.