Ethiopia’s Franchise Sector Sees Growth and Legal Calls

Ethiopia is witnessing an increase in franchise interest as local and international businesses explore opportunities to expand through franchise models. Industry representatives emphasize the need for clearer legal protections and stronger intellectual property safeguards to foster the sector's growth.

The African Franchise Expo in Addis Ababa showcased the opportunities and challenges facing the sector, with companies presenting expansion plans and seeking partnerships with potential investors. The event aims to assist local businesses in establishing their brands domestically before entering other African and international markets.

Brooke Mamo, manager of the expo, noted that franchise arrangements in Ethiopia currently depend on contracts drafted by lawyers rather than a specific franchise law.