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KOKO Business · 28 Oct 2026

Hua Hin Property Market Gains Amid Improved Travel

KOKO Business | People, Ideas, Markets, Growth | Hua Hin Property Market Gains Amid Improved Travel

Hua Hin's property market is showing signs of recovery as easier travel options boost demand. Beachfront land prices have surged to 160 million baht per rai, with an annual growth rate of 10%, attributed to the limited availability of large plots.

Sansiri, a real estate developer, highlights that improved travel from Bangkok and planned airport upgrades are restoring confidence in Hua Hin's housing market. However, rising land costs and tighter lending conditions may cap potential gains.

Despite high land prices, the premium property segment remains in strong demand. Luxury pool villas and sea-view units are selling out during presales, indicating sustained interest in the area's real estate market.