Nigeria Launches Creative Economy Investment Drive

Nigeria has introduced new measures aimed at increasing investment in its creative economy. The Federal Government is implementing policies and investment initiatives to strengthen the creative sector, attract capital and ensure creatives retain more profits from their intellectual property.

Dr Jumoke Oduwole, the Minister of Industry, Trade and Investment, revealed these efforts at the Creative Africa Nexus (CANEX WKND 2026) in Lagos on Thursday. She highlighted that Nigeria’s creative sector has experienced substantial growth over the past two decades.

The government’s strategy includes partnerships with key institutions to enhance infrastructure and indigenous capacity. NNPC Ltd., Pipeline Professionals have joined forces to support these initiatives, focusing on boosting the creative economy’s potential.