QNET Focuses on Trust and Transparency in Consumer Relations

During a webinar press conference on October 15, 2026, with the theme 'Beyond The Headlines: Insights From VCON 2026,' Cheriff Sarr, Regional General Manager for Central and West Africa at QNET, emphasized the importance of transparent communication regarding product features, intended use, and appropriate expectations.

Sarr highlighted four key areas of focus: consumer protection, product quality, ethical entrepreneurship, and the relationship with the media, stating these are central to building lasting trust.

The company is actively working to combat fraudulent schemes and unauthorized actors who misuse recognized international brands, including QNET, to mislead the public. QNET maintains a zero-tolerance approach to unethical conduct.

Sarr added that growth should be aligned with consumer protection, accountability, and responsible business practices, reinforcing the company's commitment to ethical operations.