Kenya Airways Launches Digital Duty-Free Shopping

Kenya Airways (KQ) is transitioning its in-flight duty-free shopping to a digital platform, starting November 1, 2026. This change is part of a broader retail overhaul, enabling passengers to order products from an expanded catalogue up to 40 days before departure.

The initiative, a five-year partnership with Safari Duty Free, allows travelers to browse, compare, and pre-order products before boarding. Purchases will be delivered directly to their seats, enhancing the in-flight shopping experience.

The expanded catalogue includes international brands, Kenyan and African products, beauty, fragrances, electronics, and travel accessories. Prices are up to 15 per cent lower than those at airport duty-free shops.