Tanzania Tech Firm Launches AI Agent for Business Services

A Tanzanian technology firm has created an AI agent aimed at enhancing business customer service by managing routine inquiries and directing complex issues to human staff. The AI character, named Mzee Kassim, communicates in both Kiswahili and English, enabling natural conversations with callers.

The AI service, called SemaCall, allows businesses to use a single number for customer interactions, ensuring all calls are addressed either by the company's team or the AI agent.

The development of the AI agent was driven by the repetitive nature of customer inquiries, such as booking confirmations, appointment schedules, delivery updates, and account balances, which businesses frequently receive.