Israeli Firm Targets Starlink Users with Ads

An Israeli ad tech company, identified as Discover-Tech, has been found to heavily target users of Starlink’s satellite internet service, according to six individuals with knowledge of the matter.

Researchers at TrendAI, a division of Trend Micro, noted that Discover-Tech was among the top bidders for digital ads shown to Starlink users. The company was the leading bidder on Star,link traffic in over 100 countries, some of which have restrictions or bans on the service.

Experts have found that tracking Starlink users has become a common practice as governments seek to manage the spread of satellite internet terminals. The use of digital advertising data by TrendAI highlights the extent to which such tracking efforts are being conducted.