OpenAI Expands ChatGPT Ads to Nigeria

OpenAI, the artificial intelligence company behind ChatGPT, has expanded its advertising platform to Nigeria, offering local businesses a new channel to reach consumers. This expansion is part of a broader rollout across 26 additional countries, increasing the number of markets where ChatGPT advertising is available to 89 worldwide.

Nigerian advertisers can now promote their products and services within ChatGPT conversations, where users research products, compare services, and make purchasing decisions. The platform allows advertisers to access it through technology partners or directly via its self-service Ads Manager.

The move provides Nigerian firms with a new route to customers, leveraging AI tools to engage users during their decision-making process. This expansion highlights OpenAI’s strategy to enhance its global advertising presence.